LinkedIn: The Key to Promoting Your Professional Value and Brand

Workshop 5 | Tuesday, May 9 | 2:30 - 3:45

LinkedIn is not only the most popular social network for professionals, but also one of the top social networks overall. With hidden features and constant changes, how can you be sure you are using this powerful tool to its fullest potential? This session, led by Jim Peacock and Mark Cook, will teach you to go beyond the basic “place holder” profile, and build one that stands out among the 450 million LinkedIn members. Participants will learn the key elements of an effective profile that help you build your personal brand, strengthen organizational marketing, improve search ranking, and leverage connections for professional networking and job searches.

Approved for SHRM and HRCI general (HR) credit.