Maine Human Resources Convention

Track C: A Strategic Role for HR. The best way to safeguard your corporate reputation is to partner with employees. Linda Varrell and Eric Blom from Broadreach Public Relations show that you can play a central and strategic role in helping your organization understand its standing in the world. HR is positioned to help protect a company's reputation and brand identity during a crisis. You are the primary conduit for engaging employees in the effort to protect the organization from coming under attack, identifying emerging problems, and defending the organization when crises arise. Discover steps to manage a crisis properly and how to improve and safeguard your relationships with customers, regulators, suppliers and other constituencies. You'll acquire up-to-date techniques for managing the myriad of communications channels and techniques available in today's world.